I’m Kevin Mireles, the founder of CutCO2.net.
First, I want to thank you for visiting and I look forward to your feedback about our vision and execution to date.
Second, I’d like to share a little bit about me and how the site came to be.
I spent 15 years at FedEx working on everything from their global reverse logistics initiatives to leading the development of their customer-facing reporting tools, before I started looking into the rightsizing of packaging and its potential impact on carriers, shippers, the environment, etc.
I even pitched FedEx on the idea of actively marketing and sponsoring the adoption of rightsizing technologies as widespread adoption would save the company billions while slashing emissions, etc. but the proposal died in the bureaucracy – along with my desire to continue working there.
However, my work on rightsizing led to an offer to become a Chief Sustainability Officer for a 3PL and electronics distribution company.
As the CSO I found myself spending hours searching for information about how to reduce our environmental impact.
I thought I’d be able to find a sustainability playbook for shippers, but instead I found scraps of information scattered about the web, with huge gaps about how organizations could reduce their emissions today!
Most of the information was about future technologies, which won’t help logistics organizations take action now, or was confusing and contradictory.
What I also came to realize is that while almost everyone wants to be sustainable, they have to be profitable, and so if you want people/organizations to cut their environmental impact, you have to show them how they’re going to save money and grow sales in the process.
The good news that there is almost a 100% correlation between optimizing your logistics and reducing your environmental impact, so you can absolutely slash your costs and environmental impact at the same time.
The challenge was, I couldn’t find much documentation that showed the impact of optimization on sustainability and costs and vice versa, so I was forced to create my own integrated logistics and sustainability playbook.
And then in August of 2022, I parted ways with my employer, and thought well I’ve already invested a ton of time becoming the one-eyed man in the land of the blind, so why don’t I create a website to help others easily find the the solutions and vendors they need to reduce their impact.
At the same time, my home CFO, like most CFOs, cares first and foremost about cashflow, and no cashflow meant no go.
Fortunately, James Malley, the CEO of Paccurate, embraced the concept and signed a contract to become my first sponsor, and for that I am eternally grateful. It’s not enough to pay all the bills, but it was enough for me to begin dedicating the time to bring the site to life.
As I write this on the morning of Oct. 8th, know that I’m committed to improving the quantity and quality of both the content and the user experience.
I know I have a ton of work to do, and honestly it would be much easier for me to continue spending time working on this in private, but I need your feedback to help me improve the site so that it meets your needs.
Since I’m human I don’t like criticism, however as an entrepreneur I crave your honest feedback so that this venture can be successful.
So what does success mean to me?
- The site helps you take action to cut your emissions! I’d love to be able to contribute to the reduction of a million tons of emissions at the end of 12 months. Not sure how we’ll track that or achieve it just yet, but ultimately you’ve got to dream big and start small.
- The site helps you save time and make better sustainability decisions. Ideally, I’d love you to find the information and vendors you need in five minutes or less.
- I’m able to generate enough money to keep my CFO happy.
So if you appreciate what I’m attempting to do, please give me feedback about:
- Did the site help you take action? If so what did you do?
- Did it help you save time or make better decisions? If so, how?
- What additional types of information you’d like?
- Any other ways I can make the site better?
- Companies that you think might be good sponsors.
Finally, you have my promise you’ll get honest, no-BS information about ways to truly reduce your logistics impact from someone who cares about the planet, your time and your pocketbook.
Kevin J Mireles
Founder & Chief Bottle Washer